Althea Monica Serad
Communications & Fundraising
Rooted in Earth Tending
Donor-ready, public-facing, and partnership-friendly writing & content crafted for credibility, clarity, and consistent visibility.
I create and manage multi-platform communications for mission-driven organizations, combining strategy, editorial craft, and brand stewardship, grounded in ethical storytelling and consent-aware documentation.
What I’m trusted to deliver
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Advocacy/communications strategy development and execution (planning → publishing → iteration)
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Partner-facing communications and visibility support across programs and campaigns
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Media monitoring, press support, and public statements/press releases
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Social media channel creation and management (content systems + publishing rhythm)
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Production of comms materials (videos, briefs, toolkits, visuals, templates)
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Program communications leadership support for youth and women’s programming
For NTFP-EP Philippines (2025)
Channel growth (2025)
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Facebook followers: 7,383 → 7,772 (+5.3%)
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Instagram followers: 1,143 → 1,204 (+5.3%)
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YouTube subscribers: 166 → 181 (+9.0%)
Visibility lift
Instagram reach: 2,667 → 6,052 (+126.9%)
Video momentum
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YouTube channel views: 1,736 → 4,613 (+165.7%)
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YouTube uploads: 10 → 19 (+90%)
Publishing engine
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Facebook posts: 26 → 50
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Instagram posts: 26 → 56
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TikTok launched (early traction): 21 followers • ~2,100 views • ~5,600 viewers
National Arts and Crafts Fair (NACF) 2025
Visibility & Exhibitor Storytelling
I led communications and visibility support for NTFP-EP Philippines’ participation in NACF 2025, supporting promotion, on-ground documentation, and post-event storytelling to uplift partner exhibitors and products.
Role
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Social media promotions + publishing support across channels
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Photo/video documentation and short interviews with exhibitors supported
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Product and event photo documentation for visibility materials
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Post-event editorial packaging (story + highlights)
Palawan Mining Moratorium
Rapid Response Comms + Visual Story Packaging
I created supporting comms materials and public-facing content around a key local-level win: the Palawan mining moratorium, packaging NTFP-EP Philippines' role, statement, and key messages into timely, shareable outputs.
Role
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Editorial packaging for a timely advocacy moment (story framing + clarity)
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Visual and social materials to help messages travel across platforms
YouTube Video
This version is with English subtitles.
Brand + Platform Build (2025)
Website, TikTok & LinkedIn Launch + Brand System Work
I supported NTFP-EP Philippines’ brand and digital presence strengthening by building/launching key channels and systems, while sustaining an always-on publishing rhythm across platforms.
Highlights
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Built and maintained the organization website as an editorial/credibility hub
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Created and launched NTFP-EP Philippines’ TikTok and LinkedIn presence
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Finalizing the organization’s brand book and templates to standardize visuals and comms materials
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Supported a measurable increase in content momentum and visibility across channels
Impact snapshot (Dec 16, 2024 – Dec 15, 2025)
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IG reach: +126.9% (2,667 → 6,052)
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YT channel views: +165.7% (1,736 → 4,613)
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Publishing volume: FB 26 → 50 posts; IG 26 → 56 posts
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TikTok launched with early traction: ~2,100 views • ~5,600 viewers
Detailed comms insights available upon request.
ICCA Position Paper
Policy Writing + Coordination
Available Upon Request
I coordinated internal drafting and development of an ICCA position paper for submission to the 20th Congress House Committee on ICCs & IPs (Nov 2025). The initial draft was developed under my coordination and later strengthened through team review and improvements.
My Role
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Draft coordination and structure (core narrative + key positions + coherence)
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Alignment support across inputs and reviewers
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Submission-ready finalization support
Note: Available upon request due to internal submission context.
How Connecting Over Environmental Action Can Improve Mental Wellbeing and Biodiversity
Caring for the Earth and protecting her species provides an abundance of benefits to our mental well-being. This World Mental Health Day, we look at how building a community around environmental protection has supported Filipino youth in realizing their dreams of a better future for the planet.
Co-written and documented with Haribon Comms Team
Women and forests are inextricably intertwined.
It takes a village to uplift women’s lives.
It’s time to give women their voices back.
What does it take to make a woman leader in the realm of protected area management?
The women of Presidential Proclamation No. 1636 (PP 1636) sealed their commitment for activities safeguarding forest and Protected Areas (PA) through Local Conservation Agreements (LCAs).
The Women Go Story: HARIBON’s first gender-focused and women-led project
How do women influence change in the protection and conservation of the environment?
Women in Presidential Proclamation No. 1636 (PP 1636) in the Sierra Madre Mountain Range are now prepared for business funders.
It takes a biodiversity champion to lead effective environmental changes.
Did you know that conserving forests and financial independence are interlinked?
Women are now at the forefront of planning and decision-making in Presidential Proclamation No. 1636 (PP 1636).
Position Paper
Now or Never: Haribon Foundation’s Position Paper for UNFCCC COP28
Deleted from website, available upon request
Scripts
HUAWEI
PHONES
TRADE LAUNCH
Wishcraft
Event Script 2013
Wishcraft
Slideshow Presentation
Script 2013
ULCH
KICK OFF
WORLD FOOD
DAY FOOD FAIR
World Food Programme and Knorr
Wishcraft
Event Script 2012
UNILEVER AD
AGE DAY
Advanced Digital Age Day
Wishcraft
Event Script 2012
AXN
UNIVERSITY
CHALLENGE
Wishcraft
Event Script 2012
LIPTON
PARTY
Wishcraft
Event Script 2013
GLOBE
PAMASKO
EVENT
Wishcraft
Event Script 2013
Formats I deliver
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Press releases, public statements, and website articles
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Multi-platform social content (static, carousels, reels, short-form video)
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Event visibility packages (promo → documentation → recap story + highlight assets)
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Brand systems: templates, guides, visual direction, content protocols
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Documentation-based storytelling (interviews, photo/video capture, ethical narrative packaging)