2024

Mother Earth Foundation: Media Coordination, Stakeholder Engagement, Event Project Management (2024)

Press Conference for the Magna Carta of Waste Workers

The Waste Workers Magna Carta needed a public moment that could hold multiple goals at once:

raise public awareness with clear narrative framing,
strengthen policy traction through aligned stakeholder presence,
and secure credible media pickup—without flattening the lived realities of waste workers.

We intentionally timed the event on Independence Day to anchor messaging around dignity, rights, and public service.

I served as the main coordinator, supported by colleagues on setup, technical needs, documentation, and on-the-day execution.

1. Media relations & press workflow

Coordinated outreach to ~100 media contacts from our database (invites, reminders, confirmations).
Prepared press and influencer kits (tailored packs; multiple versions depending on audience).
Managed media attendance flow and post-event follow-through.
Consolidated and tracked outcomes: 12 media pickups, including top-tier coverage.

2. Stakeholder coordination (policy + partners)

Coordinated with 5–7 partner organizations (CSOs and community partners) for aligned presence and messaging.
Coordinated with multiple government agencies participating as speakers during the event.
Supported coordination linked to higher-level policy engagement by connecting with a Senator’s office through leadership channels (in support of the broader advocacy track).

3. Program flow + facilitation

Served as event host, ensuring clarity, pacing, and message discipline.
Coordinated with waste workers and partners on a choreographed stance and unified spiels for media—clear, respectful, and camera-ready.

4. Full event delivery (operations + accountability)

Coordinated logistics: venue, accommodation needs, run-of-show, documenters (photo/video), and event requirements.
Managed post-event admin: expense liquidation, archiving, and consolidating documentation.
Supported drafting and dissemination of the post-event write-up/article with team and leadership inputs, then circulated to press.

Press conference package

Selected coverage highlights

Full list: 12 media pickups; available upon request as a compiled tracker.