Althea Monica Serad
Communications & Fundraising
Rooted in Earth Tending
2021–2022
Haribon Foundation: Fundraising Growth, Ethical Partnerships, and Operations Systems
Key fundraising numbers
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Cash-based funds raised grew by ~168.2% from 2021 to Jan–Nov 2022 (≈ 2.68x growth)
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In 2021, pipeline value represented ~83.5% of tracked opportunity value (cash realized ~16.5%): showing strong pipeline-building + conversion work
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2022 revenue mix (Jan–Nov) highlights diversification + flagship program strength:
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Program-led giving (Adopt-A-Seedling): ~80.4%
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General donations: ~4.5%
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Events/fundraising activities: ~2.0%
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Membership fees: ~1.6%
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Other/merch/aux: ~0.6% combined
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Pending attribution: ~11.0%
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Partnerships and Operations
I led partnerships and fundraising operations inside a lean team—growing income through corporate + membership + digital-driven fundraising, while building the backend systems that made donor work consistent, ethical, and repeatable.
Results
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+168.2% increase in cash-based funds raised (2021 → Jan–Nov 2022).
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Pipeline-building strength: ~83.5% of tracked opportunity value in 2021 sat in the pipeline—requiring disciplined follow-through, screening, and conversion.
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2022 mix snapshot (Jan–Nov): program-led giving formed the core (~80.4%), supported by general donations (~4.5%), events (~2.0%), and memberships (~1.6%).
What I owned (team of 3; I led/managed the function)
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Corporate fundraising + partnerships: prospecting, pitching, account management, and coordination of agreements.
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Digital-forward fundraising: membership fundraising, online engagement activities, and partnership-driven campaigns.
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Managed and mentored a lean partnerships/fundraising team; ran weekly check-ins, capacity support, and year-end reflections for a two-person team.
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Strengthened fundraising operations + reporting: pipeline tracking, reporting habits, and documentation systems, and cross-team coordination
Brand & pitch materials (partner-facing)
Developed partnership messaging and donor-facing collateral (media kit / offering deck), aligning conservation programs with clear partnership pathways and benefits.
Ethical screening + reputation risk management
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Built and institutionalized a donor screening workflow: due diligence, ethical categorization, and decision-making steps—protecting organizational credibility and mission alignment.
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Implemented partnership response-time and follow-up cadence so leads didn’t “die in the inbox” (same-day response expectations, 5-day turnaround norms, and structured follow-ups).
Select partnership win
Retail apparel partnership account: initiated outreach and early pitches, coordinated internal steps toward agreement readiness and handover.
Proof available upon request
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Year-on-year fundraising summary (2021 tracker + 2022 revenue summary screenshot; percentages only)
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Partner-facing media kit / pitch deck sample (problem → solution → tiers/packages)
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Donor due diligence + ethical screening toolkit (assessment forms + decision workflow)
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Partnership acquisition protocols (response-time standards + follow-up cadence)
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Team management rhythm artifacts (weekly check-ins + team development prompts)