Althea Monica Serad
Communications & Fundraising
Rooted in Earth Tending
Story and strategy: public-facing content shaped with care, clarity, and a commitment to ethical storytelling
Advocacy Campaign Communications — STOP Kaliwa Dam (2024–2025)
I provided communications and media support for the STOP Kaliwa Dam campaign during key advocacy moments in 2024 and 2025, helping strengthen public-facing messaging, press coordination, and multi-platform content in support of community-led environmental advocacy. For safety and consent reasons, I keep this portfolio summary high-level and share only materials already in the public domain.
Scope of Support
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Communications and message framing support
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Press release / public statement drafting and editing
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Media coordination support
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Social media support (content planning + publishing assistance)
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Photo/video documentation support for public storytelling (consent- and safety-aware)
Channels supported
Selected media coverage
Safeguarding Note: For community safety and privacy, I don’t share operational details or field-sensitive information in this portfolio. Only public materials are linked here.
HEALTHY
MONTH
Dinara Abdullina & Chef Noel Agra
Influencer collaboration. Project management. Website content creation. Video Shoot facilitation. Campaign ideation and execution.
Recipe Videos
Karton Presents Healthy Recipes by Dinara Abdullina: Acai Berry Pudding
Karton Presents Healthy Recipes by Chef Noel Agra: Spicy Baked Lapu Lapu
Karton Presents Healthy Recipes by Dinara Abdullina: Calamansi Bars
Karton Presents Healthy Recipes by Dinara Abdullina: Chia Seeds Bliss Balls
Karton Presents Healthy Recipes by Chef Noel Agra: Tuna Ceviche with Baked Mushroom Crisps
Website Banner
Facebook Ads
Website Writeups
WOMEN'S MONTH
Karton Women Sellers
Planning and execution. Seller collaboration. Content management. Video shoot management.
Video Ad
Karton for Women
Website Banner
SELLER STORIES
Seller Stories
