Althea Monica Serad
Communications & Fundraising
Rooted in Earth Tending
2024–2025
NTFP-EP Philippines: Writing, Branding & Multi-Channel Growth
Period: Dec 16, 2024 – Dec 15, 2025
Audience Growth
+5.3% total audience across FB + IG + YouTube (combined followers/subscribers)
Instagram Reach
+126.9% reach (stronger editorial packaging + shareable visuals)
YouTube Visibility
+165.7% channel views alongside +90% uploads (more consistent publishing rhythm)
Conversion Signals
+15.3% link clicks + +8.1% content interactions (clearer CTAs + more partnership-friendly framing)
Writing, Brand Stewardship & Visibility Packages
I led donor-ready communications systems and public-facing storytelling for NTFP-EP Philippines—turning complex conservation and Indigenous rights work into clear, credible narratives that partners, communities, and decision-makers can use and share.
What I owned
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Editorial strategy + writing: news articles, features, advocacy narratives
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Brand stewardship: templates, visual standards, voice alignment (brand system in progress)
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Multi-channel publishing: Website + FB/IG/TikTok/YT/LinkedIn
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Event visibility packages: pre-promo → documentation → wrap story + asset roll-out
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Rapid-response comms: timely wins + high-clarity narrative packaging
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Consent-aware documentation: safety-first storytelling for communities
PROOF BUNDLE 1: NATIONAL ARTS AND CRAFTS FAIR 2025
Event Visibility + Exhibitor Storytelling (Multi-platform Roll-out)
NTFP-EP Philippines supported community enterprises at the National Arts and Crafts Fair.
The goal: visibility that feels polished, partnership-friendly, and respectful—without flattening the people behind the products.
What I Delivered:
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Social promotions + story framing across channels
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On-ground photo/video documentation and short exhibitor interviews
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Product and booth photography for visibility and future collateral
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Post-event editorial packaging: website story + coordinated rollout series on social
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Lightweight workflow for fast capture + fast publishing
Why it matters:
This is campaign communications + partner visibility work—turning a live event into a reusable “visibility kit” that supports fundraising, partnerships, and credibility.
PROOF BUNDLE 2: Palawan Mining Moratorium
Rapid-Response Advocacy Comms (Visuals + Narrative Clarity)
A local policy win needed quick, accurate, shareable messaging:
clear enough for the public, aligned enough for partners, disciplined enough for advocates.
What I Delivered:
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Rapid-response writing: clear framing + key messages + context
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Visual packaging for shareability and clarity (IG-ready assets)
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Multi-platform rollout support to keep the moment “hot” while accurate
Why it matters:
This is campaign communications + partner visibility work—turning a live event into a reusable “visibility kit” that supports fundraising, partnerships, and credibility.
ADDITIONAL CREDIBILITY
Available Upon Request
ICCA Position Paper (Nov 2025)
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Coordinated drafting and developed the initial team draft for submission to the House Committee on ICCs & IPs (later strengthened through internal inputs).
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Available upon request due to internal sensitivity; shareable as a redacted excerpt for interview review.
Brand Stewardship (2024–2025) — Systems and posts
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Built/managed multi-channel publishing across: website + FB/IG/TikTok/YT/LinkedIn
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Created visibility systems: templates, consistent editorial packaging, brand consistency work-in-progress
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Set up “comms that scale” — reusable assets, formats, and narrative framing that reduce chaos over time
Tools & workflow: Content planning, asset library hygiene, on-ground documentation workflows, basic analytics review and iteration.
Safety + respect commitments: I practice consent-forward storytelling and avoid publishing details that could compromise community safety—especially for Indigenous communities and sensitive campaigns.